More detail
The standard generic-lead-network model: a homeowner submits a request, the platform sells that lead to 3-5 contractors simultaneously, and each contractor calls or emails to compete for the job. The platform monetizes the same lead 3-5 times. The homeowner monetizes a phone-call deluge for the next week.
On general lead networks, the contractors who tend to win are the fastest responders — not the most qualified. For aging-in-place work, that is the opposite of what families need. A handyman who answers the phone in 90 seconds is not better than a CAPS-certified specialist who responds in three hours; in fact, the credential gap matters far more than the response-time gap.
AgeProofPros routes one request to one contractor, both because the homeowner experience is dramatically better (one conversation, one quote, one decision) and because the contractor only pays a referral fee when they win the work. Generic lead networks charge per-lead regardless of outcome, which biases their contractor pool toward high-volume operators rather than specialists.